Skills and technology
Selected Achievements
Led the strategy for a Travelers Risk Control digital experience modernization, leveraging customer insights and journey analysis to transform a key customer-facing platform and improve both customer experience and growth marketing performance.
Built the growth engine for Brooksource's entry into the Boston market, scaling the business from zero to $1M+ in first-year revenue through customer-focused market development and strategic partnerships.
Key stakeholder on an enterprise AI evaluation committee, helping shape technology adoption strategy and investments with implications for future employee and customer experiences.
Tools
Optimizely
Google Analytics 4 (GA4)
Qualtrics
Salesforce
Canva
OpenAI ChatGPT
Anthropic Claude
Seismic
Domo
Figma
Adobe Firefly
Google Gemini
HubSpot
MailChimp
Workfront
Photoshop
Screaming Frog
Sprinklr
Sprout Social
Tableau
Word
Excel
Outlook
PowerPoint
Skills
Customer Experience (CX) Strategy
Voice of the Customer (VOC)
Customer Journey Mapping
Design Thinking
Persona Development
Customer & Audience Insights
Digital Experience
Executive Advisory & Communications
Experience Optimization
Cross-Functional Leadership
Enterprise Transformation
Go-to-Market Strategy
Marketing Analytics
Growth Marketing
Integrated Marketing
Stakeholder Management
AI integrations
Member of an AI evaluation committee responsible for assessing and recommending enterprise AI tools for organizational adoption.
Pioneer for AI-enabled marketing strategy and personalization at scale to enhance engagement and performance metrics.
Integrated AI into predictive analytics and audience intelligence to support data-driven decision-making.
Early adopter of generative AI to optimize content development, insight generation, and workflow automation.
