Skills and technology
AI integrations
Member of an AI evaluation committee responsible for assessing and recommending enterprise AI tools for organizational adoption.
▫ Pioneer for AI-enabled marketing strategy and personalization at scale to enhance engagement and performance metrics.
▫ Integrated AI into predictive analytics and audience intelligence to support data-driven decision-making.
▫ Early adopter of generative AI to optimize content development, insight generation, and workflow automation.
Technologies and platforms
ChatGPT-5 by OpenAI | Claude Opus 4.5 by Anthropic | Google Gemini | Adobe Firefly | Salesforce | Google Analytics 4 (GA4) | Cision | Adobe Creative Cloud | Adobe Workfront | HubSpot | MailChimp | Canva | Figma | Asana | Sprout Social | Tableau | Optimizely | Jira | Domo
Marketing skills
Strategy & Leadership
▫ Enterprise-wide integrated marketing campaign and executive communications strategy.
▫ Brand positioning and narrative development.
▫ Cross-functional leadership across marketing, product, sales, and analytics.
Data Insights & Performance
Optimization
▫ Performance measurement and KPI development.
▫ Growth decision-making based on customer intelligence and attribution modeling results.
▫ Experimentation frameworks and optimization strategy.
