Experience
Marketing & Communications
Manager, Risk Control
Travelers Insurance
December 2022 - Present
Marketing and communications leader with expertise in strategic campaigns, brand storytelling, and cross-functional execution across insurance and financial services.
■ Lead end-to-end campaign strategy and execution across business lines, aligning messaging with enterprise priorities and achieving a 10% lift in marketing-qualified leads.
■ Develop and operationalize messaging frameworks and content strategies that strengthened brand storytelling, resulting in +24% organic traffic and +18% social engagement.
■ Partner cross-functionally with executive stakeholders and agency partners to deliver integrated campaigns that generated a 7% increase in partnership-attributed pipeline.
■ Spearheaded the migration of 1,000+ digital assets, creating agile project roadmaps and coordinating with IT, UX, and development teams to accelerate launch timelines by 3 months.
■ Track, analyze, and present campaign KPIs to senior leadership, translating performance data into actionable insights that continually optimize marketing ROI.
Marketing & Communications
Professional, Claim
Created multi-channel marketing materials, messaging strategies, and content that elevated brand presence and conversion.
■ Designed and executed multi-channel marketing campaigns across digital, social, and traditional media, increasing customer engagement by 12%.
■ Produced executive-level messaging and go-to-market communications informed by data analytics, driving a 6% lift in conversion rates.
■ Collaborated with creative, digital, and regional teams to ensure message consistency and brand alignment, contributing to 20% year-over-year growth in brand visibility.
■ Supported internal communications and cross-departmental initiatives to align claims marketing strategies with corporate goals and strengthen stakeholder engagement.
Travelers Insurance
May 2019 - December 2022
Account Executive
Delivered managed service and staffing solutions to Fortune 100 clients, improving average workforce efficiency by 30% through targeted talent strategies.
■ Pioneered the Boston market expansion, developing go-to-market plans that generated $1M+ in first-year revenue.
■ Partnered with senior client stakeholders across the cloud, finance, and insurance sectors to design and execute innovative workforce and technology solutions.
■ Directed client-facing activities including reporting, requirement gathering, and executive strategy sessions to ensure alignment with business goals.
■ Achieved a 55% deal close rate by crafting compelling RFPs, proposals, and sales enablement materials that advanced complex enterprise negotiations.
Brooksource
December 2017 - March 2019
Patient Experience Coordinator
Coordinated patient communications and daily clinic operations for a leading outpatient physical therapy practice serving 100+ patients per day.
■ Enhanced patient engagement by crafting clear, empathetic explanations of treatment plans and promoting consistent, positive brand interactions.
■ Supported cross-functional collaboration between therapists, administrative staff, and patients to ensure cohesive and efficient service delivery.
■ Conducted and documented therapeutic procedures, reinforcing professionalism, accuracy, and adherence to healthcare compliance standards.
■ Played an active role in patient satisfaction and community outreach programs that strengthened Amity PT’s visibility and reputation.
■ Developed strong communication, organizational, and client-relations skills foundational to success in healthcare marketing and operations.
